For the Monaco Yacht Show taking place in Port Hercule from September 23rd to the 26th, Model Maker Group (MMG) is launching a photo challenge that will transform the city in a true urban treasure hunt, dedicated to finding scale models of yacht and superyachts.

The challenge goal is to invite the public to seek out, photograph and share on their social media platforms, the models created by MMG and displayed outside the exhibition area, throughout the duration of the MYS. This aims to bring attention on the models present in different sites and engage with the public in their search.

MMG models are displayed throughout the city, in hotels, yacht clubs, brokers’ offices, restaurants, private events and other locations linked to the nautical world.

HOW TO JOIN THE CHALLENGE:

The Challenge is free to enter and will be active throughout the Monaco Yacht Show, from 23 to 26 September 2026.

1) Search for MMG models displayed in Monaco outside the exhibition area, for example:
– in hotel lobbies
– in yacht clubs
– in brokers’ offices
– in restaurants
– at private events

2) Take a good photo of each model you find, making sure that the surroundings are also visible. If two or more models are located close to each other, you may take just one photo, provided that both models are clearly visible.

3) Share the photos on your Instagram profile (posts or stories), tag @modelmakergroup and include the hashtag #MMGchallenge.
Please note: tagging our official account is essential to participate in the challenge.

This is our official Instagram account:

Photos submitted to the challenge may be reshared on the company’s social media accounts.

Participants are required to comply with the access rules and any regulations applicable to the locations where the models are displayed. Participation in the challenge does not in any way authorise access to private or restricted areas.

THE PRIZE:

Model Maker Group will award the participant who manages to find and photograph the highest number of different MMG models displayed at the indicated locations during the time period established for the challenge.
If two participants find the same number of models, the first participant to send in the photos will be announced the winner.

Any photos deemed offensive or irrelevant, or obtained by violating the rules of the locations where the models are displayed, will be excluded from the count. Photos submitted from fake accounts and/or manipulated or AI-generated images will also be excluded.

The winner will be announced on MMG’s Instagram profile and will have the opportunity to spend a day at the Model Maker Group headquarters in Itri (Latina, Italy), experiencing firsthand the process used to design and build yacht and superyacht scale models.

The prize includes accommodation for one night and meals, allowing the winner to enjoy their visit of our company in complete comfort.

Participation in the challenge implies full acceptance of these rules and authorises Model Maker Group to reshare the images submitted by the participant on its social media channels.